The purpose of this paper is to develop a theoretical framework, which can be used in the analysis of all types of (political-administrative) web applications. Through a discussion and criticism of social construction of technology (SCOT), an earlier version of this model based on new medium theory (the NeMT model), Leavitt’s “diamond” and Jane Fountain’s “technology enactment model”, the paper arrives at a new version of the the NeMT-model, called the contextual NeMT-model. Like the earlier version of the NeMT-model the new version focuses on how the specific affordances of the Internet are translated into specific (political-administrative) practices, and how these practices are produced through the interplay between discourses, actors and technology. However, the new version places practices more firmly at the centre of the model, as practices, following Reckwitz, is seen as the enactment of discourses and technology in the everyday routines. Finally, the paper demonstrates the merits of the model by using it in the analysis of the digital practices of the municipality of Odder; a frontrunner in digital services and democracy in Denmark.